Video & static ads
Attract leads who fit your ideal customer profile.
DFY Meta Ads
For B2B Service
Businesses
Starborn
Jucebox
Our four-step system
VSL call funnel
Educate, qualify and book the right prospects.
Pre-call nurture
Prepare prospects and maximise attendance.
Reporting & iteration
Track revenue and improve winning messaging.
Ads That Attract The Perfect ICP
We build ads around your ideal customer’s problems, goals and buying triggers, so the right people recognise your offer.
Video Ads
- Research
- Scripting
- Editing
Static Ads
- Research
- Scripting
- Design
Check out our ad creatives
These are all winners that have booked 100+ qualified calls each.
We build your VSL, landing page and funnel
We script and build it all. Contact details, revenue, industry and goals qualify your leads before they book onto your calendar.
Pre-call nurture & show rate maximisation
Booked
Qualified prospects choose a time on your calendar.
Routed
Their details enter your CRM and reach the right sales rep.
Warmed up
Pre-call SMS and email nurture build familiarity.
Reminded
Native SMS and email reminders keep the call front of mind.
Your sales team receives the lead context and the follow-up process before the conversation.
Reporting & iteration
One view of the journey from ad spend to collected revenue.
| What we review | What we track |
|---|---|
| Creative | Messaging, ad spend and cost per qualified call |
| Appointments | Booked calls, shown calls and show rate |
| Sales | Closed clients, cash collected and acquisition cost |
| Returns | Cash ROAS, contracted revenue and lifetime value |
We use the results to improve ads, qualification and pre-call nurture.
The SOPs your team needs
Pre-call SOPs
Prepare every prospect and give your reps the right context.
Sales SOPs
Run a consistent sales process and record each outcome.
Nurture & follow-up SOPs
Keep opportunities moving before and after the call.
Ad filming SOPs
Record the scripts with clear, simple filming guidance.
Practical materials informed by experience across millions of dollars in ad spend.
Client results
Lemonet, Outbound Pilot and Meridian Automations
Lemonet
8.7×Approx. cash ROAS
$75,000 cash collected
31 calls booked
Outbound Pilot
2.22×Cash ROAS
$78,000 cash collected
6 closed deals on $35,096.58 in ad spend
Meridian Automations
18×ROAS in 4 weeks
$54,600 cash collected
$30,000 in monthly retainers added
Published case-study snapshots. Individual results vary. View case studies ↗
Our average client results
Front-end ROAS
Revenue returned for each dollar of ad spend.
Contracted revenue return
Signed contract value, separate from cash collected.
30-day cash collected to CAC
$3.50 collected in 30 days per $1 of acquisition cost.
Lifetime value to CAC
$9.50 of lifetime value per $1 of acquisition cost.
Airr Digital’s reported averages from Meta ads. Historical results vary and do not guarantee future performance.
Everything included
Ad creative
Buyer research, angles, concepts, scripting, filming guidance, video editing and static ad design.
Media buying
Campaign setup, launch, budget management, optimisation and ongoing ad management.
VSL call funnel
VSL scripting, landing page copy and build, application form and calendar booking.
CRM & qualification
Lead fields, qualification rules, pipeline setup and routing to your sales team.
Pre-call automation
SMS nurture, email nurture, confirmation messages and native appointment reminders.
Reporting & support
ROI tracking, messaging iteration, show-rate review and the SOPs your team needs.
We run the acquisition system. You film with our guidance and focus on sales.
Your path to launch
Demo
Agree on the plan and the fit.
Onboarding
Access, offer details, goals and kickoff.
Full buildout
Ads, funnel, automations, CRM and pre-call nurture.
Go live
Launch the campaigns and begin optimisation.
Launch timing depends on receiving account access, recordings and approvals on time.
Your team’s role
We handle
the build and
the campaigns.
Your team supplies the offer expertise and handles the sales conversations.
At kickoff
Share access, your offer and your ideal customer criteria.
During the build
Record the supplied scripts and approve the assets.
Once live
Take the calls, follow the SOPs and record sales outcomes.
Your investment
Monthly
$7,000 / month3 monthly payments
$21,000 total
With one extra funnel (+50%)
$10,500 / month$31,500 over three months
Paid in full
$18,000One payment for three months
Save $3,000 (14.3%)
With one extra funnel (+50%)
$27,000 paid in fullSave $4,500 (14.3%)
Three-month minimum. Advertising budget is separate from the service fee.